Combating Sticker Shock with the Added Value
Wednesday, August 11th, 2010
Forbes.com recently shared a list of the ten most expensive college dorms (their word, not mine) in the United States. Topping the list was Sarah Lawrence College in upstate New York, where room and board can cost in excess of $13,000 annually. The article explains the competitive nature of campus housing, including the upgrades and outsourcing to private companies that many universities are utilizing to remain competitive.
Throughout my two years at Indiana University South Bend, our staff has been asked repeatedly to describe the add-value of the on-campus experience. With more than a dozen apartment complexes in a five-mile radius of campus (and no residency requirement to help fill our beds), we often have to remind ourselves that we are selling an experience rather than a product. For a low-cost living arrangement, we may not be the cheapest game in town. For higher levels of academic success, a supportive community, and connections to campus, we’re the only game in town. But that doesn’t always sway students and parents when they see our rates.
How do you articulate the add-value of your on-campus housing, particularly when asked to compare it with less expensive off-campus options?






