Another Beloit Mindset List has been released. [Insert grumping about how old it makes me feel, which only serves to make me feel--and look--even older.]
The list is gradually aging, just like the rest of us. It turns 13 this year, and while it doesn’t have to endure the rigors of 7th grade, its founders are mindful of its future. The list that was started partly for fun, to entertain and inform professors at Beloit College of the “common knowledge” that might not be so common among their students. The wider world took notice, and the list became an annual tradition. In six years, it will be older than the students it profiles.
Here’s a selection of Beloit Mindset list items, from various years of release:
Few in the class know how to write in cursive. (2010)
South Africa’s official policy of apartheid has not existed during their lifetime. (2002)
Smoking has never been permitted on U.S. airlines. (2006)
They have never feared a nuclear war. “The Day After” is a pill to them—not a movie. (1998)
There has always been Diet Coke. (2001)
This generation has never wanted to “be a Pepper too.” (2002)
When they were born, Madonna was still a radiant woman holding a beatific child. (2001)
Harry has always known Sally. (2003)
Fergie is a pop singer, not a princess. (2010)
Males do not carry a handkerchief in a back pocket. (2002)
Dilbert has always been ridiculing cubicle culture. (2007)
There have always been non-stop flights around the world without refueling. (2003)
Margaret Thatcher has always been a former prime minister. (2009)
They have never used a bottle of “White Out.”
Secondhand smoke has always been an official carcinogen. (2010)
They have never needed a prescription to buy ibuprofen. (1999)
Oprah has always been a national institution. (2001)
Woodstock is a bird or a reunion, not a cultural touchstone. (2000)
They may never have heard of an 8-track, and chances are they’ve never heard or seen one. (1998)
A “45″ is a gun, not a record with a large hole in the center. (2000)
Big Brother is merely a television show. (2002)
Gas stations have never fixed flats, but most serve cappuccino. (2008)
Their lifetime has always included AIDS. (1998)
John Lennon and John Belushi have always been dead. (1999)
The Soviet Union has never existed and therefore is about as scary as the student union. (2006)
They don’t know who Mork was, or where he was from. (1998)
Nobody has ever responded to “Help, I’ve fallen and I can’t get up.” (2009)
They never saw the shuttle Challenger fly. (2005)
They never “rolled down” a car window. (2007)
There have always been ATM machines. (2000)
They have no idea how big a breadbox is. (1999)
Electronic filing of tax returns has always been an option. (2008)
Wayne Gretzky never played for Edmonton. (2005)
Leasing has always allowed the folks to upgrade their tastes in cars. (2010)
Retin-A has always made America look less wrinkled. (2006)
For daily caffeine emergencies, Starbucks has always been around the corner. (2005)
Large fine-print ads for prescription drugs have always appeared in magazines. (2003)
Babies have always had a Social Security Number. (2009)